Jonathan Frans

I do the work myself. That is the reason the prices on this site are published rather than quoted on request. There is no sales layer to protect, and it is faster for both of us if you can rule Grafynt out before a call rather than after one.

Demand capture, not demand generation

Most marketing money is spent on demand generation: convincing people to want something they were not looking for. It is expensive, it is slow to attribute, and for a small business it is usually the wrong order of operations.

Demand capture is the opposite job. The buyer already wants what you sell and is actively looking for it. The only question is whether they find you or somebody else. That question has a definite answer, you can measure it today, and it is almost always fixable. So that is the only thing Grafynt works on.

It also means the targeting is narrow by design. We work out the specific demographic that actually buys from you, which city or district they search from, in which language, and at which point in a decision. Being named for everything is not the goal. Being named for the questions that precede a purchase is.

GEO, AEO and SEO

Three names for overlapping work, and the overlap is larger than the acronyms suggest. SEO is being ranked by a search engine. AEO is being the answer it extracts. GEO is being the business a generative assistant names when it writes a reply in its own words.

The reason they converge: AI assistants do not answer from memory. They retrieve. Retrieval-augmented generation and live web-search APIs mean an assistant goes and reads pages at the moment it is asked, then quotes whichever one answers the question most directly. So the work is the same work it always was, made stricter. The page has to be retrievable, it has to answer outright rather than introduce itself, and everything written about you elsewhere has to corroborate it.

How the work runs

Every engagement starts with the audit, because the most common outcome of a first conversation is discovering the problem is not the one you thought. The audit checks whether search engines and AI assistants name your business for buying-intent questions, whether they describe it correctly, and which businesses get named instead. It comes with a retrieval and consistency test across your site, your Google Business Profile and your other listings.

If work follows, it is scoped in writing before it starts and priced at a fixed number. If nothing follows, you keep the audit.

On keyword consistency

One service, one phrase, everywhere. The commonest reason a small business is invisible to an assistant is not that it has written too little. It is that it has described the same service three different ways across its website, its Google Business Profile and its directory listings, so nothing corroborates anything and the assistant quotes a competitor that reads as one coherent source instead.

That is unglamorous and it is most of the job. Where automation appears in this list, it exists for the same reason: an enquiry you worked to capture and then left sitting unanswered is a cost, not a lead. Automation reduces the time your operations take. It does not replace the people who run them.

Where Grafynt works

Based in Jakarta, working with teams in Indonesia, the United States, the United Kingdom, Australia, Singapore and the UAE. Work happens in English or Bahasa Indonesia, and the queries we target are the ones your buyers actually type, in whichever of the two that turns out to be.

Everything on the pricing page is available today.